N A G Lafley, Ram Charan Hardcover 2009-05-20T22:38:34-05:00 <p> Lafley, the CEO of Procter & Gamble, and Charan, the bestselling author of "Know-How," show how to change the game of business by making innovation the centerpiece, driving everything from strategy and budgeting to employee selection, promotion, and reward.</p><br/><p><b>From the Publisher:</b><br/> How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job. <BR>Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. <BR>Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: <BR>- Make consumers and customers the boss, not the CEO or the management team<BR>- Innovate to grow a mature business<BR>- Develop higher growth, higher margin businesses <BR>- Create new customers and new markets <BR>- Revitalize a business model<BR>- Reach outside your own business and tap into the abundant brainpower and creativity of the world <BR>- Integrate innovation into the mainstream of your managerial decision making <BR>- Manage risk<BR>- Become a leader of innovation <BR>We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win--arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. <BR>This is a game-changing book that helps you redefine your leadership and improve your management game.</p><br/> 1.26 657 Y http://media.800ceoread.com/view/9780307381736/image/coverart REG 0307381730 English N 9.5 No Book 336 2750 active 2008-04-01 2750 Crown Business no Business, Economics, Finance Available 1 9780307381736 2010-03-05T00:52:57-06:00 1.47 6.44